
Meet Bill Krassner
For more than three decades, I've worked on virtually every side of franchise and small business ownership.
I've been a franchisee, an area developer, a franchise consultant, a business broker, a licensing executive, and an entrepreneur responsible for building, operating, and growing businesses in the real world—not just advising others from the sidelines.
Today, I am the founder of Built to Run and a Franchise Consultant with FranNet, where I help investors, executives, business owners, and aspiring entrepreneurs identify franchise opportunities and build ownership structures that fit their goals, experience, and lifestyle.
What makes my perspective different is that I've personally sat in many of the seats my clients occupy.
I spent nearly twenty years with Firehouse Subs as a franchise owner and Area Developer, helping expand the brand while operating multiple locations and leading teams through the challenges that every growing business faces. That experience taught me firsthand what it takes to recruit, train, lead, and scale successful operations.
In addition to franchising, I have worked extensively in business licensing and technology commercialization. As President of RockHard Cementing Products, I helped develop and license proprietary infrastructure technology throughout North America, working with investors, operators, and industry leaders to grow a specialized manufacturing network.
I also own territories with We Sell Restaurants, one of the nation's largest restaurant brokerage firms, giving me direct insight into business acquisitions, valuations, ownership transitions, and the realities of buying and selling operating businesses.
These experiences have given me a unique ability to help clients evaluate opportunities not only from the perspective of an entrepreneur, but also as an investor, operator, developer, and business owner.
Whether someone is looking to purchase their first franchise, expand into multi-unit ownership, create a semi-absentee investment model, or find the right operating partner through Built to Run, my role is to help them make informed decisions with confidence.
I believe successful business ownership is rarely about finding the "perfect" concept. It's about aligning the right business model with the right person, capital structure, operating plan, and long-term goals.
That philosophy has helped hundreds of individuals and families navigate one of the most important financial and lifestyle decisions of their lives.
Professional Leadership & Community Involvement
-
Founder & CEO, Built to Run
-
Franchise Consultant, FranNet
-
President, RockHard Cementing Products
-
Franchise Owner and Former Area Developer, Firehouse Subs
-
Business Broker, We Sell Restaurants
-
Former Member, International Council of Shopping Centers (ICSC)
-
Board Member, Central Texas Table of Grace
-
Speaker and Educator for Entrepreneurial and Franchise Ownership Programs
-
Certified Franchise Consultant
Areas of Expertise
Franchise Ownership & Expansion
Helping individuals and existing franchisees evaluate, acquire, and grow franchise businesses.
Semi-Absentee & Investor Ownership Models
Structuring opportunities for investors who want business ownership without managing day-to-day operations.
Operating Partner Recruitment
Matching investors with qualified operators through the Built to Run platform.
Multi-Unit & Area Development
Leveraging decades of experience developing territories and scaling franchise systems.
Business Acquisitions & Resales
Guiding buyers and sellers through business transitions and ownership transfers.
Licensing & Commercialization
Building and licensing proprietary technologies and business systems.
E-2 Visa Business Ownership
Helping international investors explore franchise and business ownership opportunities in the United States.


